Top 5 Subscription Games on iOS in Mexico Q4 2022

In Q4 2022, the top 5 subscription games on the iOS platform in Mexico showed varied performance in terms of downloads, revenue, and active users. Here’s a detailed look at how each app fared:

SpongeBob: Get Cooking had a fluctuating trend in weekly downloads. It began the quarter with around 1.8K downloads, peaked at 2.7K during the last week of December, and saw a decline mid-quarter. Active users also showed a notable increase, starting at 1.4K and ending the quarter at 5.6K. Despite these positive metrics, the app did not generate any revenue during the quarter.

Nailed It! Baking Bash saw a steady performance in downloads and active users. Weekly downloads started at 1.1K and rose to 1.6K by the end of December. Active users mirrored this trend, growing from 804 to 2.3K. Revenue was minimal, with only minor spikes of $7 and $8 in late October and November, respectively.

THTH: Love Is a Game NETFLIX, released in early December, experienced a significant surge in both downloads and active users. Downloads jumped from 1.5K to 5.3K in the third week of December before settling at 3.2K. Active users increased dramatically from 1.4K to 9.5K over the same period. The app generated $8 in revenue during the week of December 19.

HELLO KITTY HAPPINESS PARADE showed stable weekly downloads and active users since its late November release. Downloads hovered around 2K initially but fell to around 1.1K by the last week of December. Active users saw a slight increase from 1.2K to 1.4K. Revenue was negligible, with a single spike of $9 in the first week.

OXENFREE: Netflix Edition had more modest performance metrics. Weekly downloads ranged from 1.3K at the start of the quarter to around 400 by the end of December. Active users showed a steady increase from 861 to 1.1K over the quarter. The app did not generate any revenue during this period.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.